If you have ever seen the movie starring Will Ferrel as Ricky Bobby and John C. Reilly as his best friend, Cal Naughton, then bless you. This movie is a whirlwind of only one hour and forty-eight minutes, but featured an incredible amount of brands! Not only did the movie include the actual products of the brands, such as the KFC chicken buckets and two litres of Coca-Cola, it also includes brand logos, slogans, and commentary featuring many brands Americans know and love. Of course, anyone familiar, even at the slightest, with NASCAR could probably infer that there would be an enormous amount of brand placement in a movie that documents the fictional life of a man who just wants to go fast. Was the product placement in this move clever or a bit too obvious? Why not both? I mean, NASCAR loves their sponsors, and this movie definitely portrayed that well. There's even a scene where Ricky Bobby shoots commercials for all of his sponsors. Personally, I think that this movie was designed to be as obvious as possible with their brand placements. Think about it, Ricky Bobby and Cal Naughton literally say "Shake n' Bake" throughout the movie. Not only that but just
the fact that during the family dinner scene where Ricky Bobby prays to "Baby Jesus" all of the food products have their logos facing the screen at all times. The product placement in this movie isn't as strategic as some others, but that isn't to say it isn't effective. In fact, Wonder Bread, the sponsor of Ricky Bobby's racing car, gained $4.3 million in exposure. That's incredible! Whether you think this movie was good or bad, you can't deny the amount of intercut work it must have taken to receive and include so many sponsors. This movie didn't come to play, it came to win. After all, if you're not first, then you're last!
If you have ever seen the movie starring Will Ferrel as Ricky Bobby and John C. Reilly as his best friend, Cal Naughton, then bless you. This movie is a whirlwind of only one hour and forty-eight minutes, but featured an incredible amount of brands! Not only did the movie include the actual products of the brands, such as the KFC chicken buckets and two litres of Coca-Cola, it also includes brand logos, slogans, and commentary featuring many brands Americans know and love. Of course, anyone familiar, even at the slightest, with NASCAR could probably infer that there would be an enormous amount of brand placement in a movie that documents the fictional life of a man who just wants to go fast. Was the product placement in this move clever or a bit too obvious? Why not both? I mean, NASCAR loves their sponsors, and this movie definitely portrayed that well. There's even a scene where Ricky Bobby shoots commercials for all of his sponsors. Personally, I think that this movie was designed to be as obvious as possible with their brand placements. Think about it, Ricky Bobby and Cal Naughton literally say "Shake n' Bake" throughout the movie. Not only that but just 
"What has more product placement than 'Talladega Nights: The Ballad of Ricky Bobby'?" This 2006 comedy is renowned for its abundant and clever product integrations throughout the storyline.
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