Product Placement Even Stranded on a Desert Island

Perhaps one of the funniest and emotional examples of product placement is Wilson from Castaway.

Wilson, the popular maker of sporting equipment for sports like football, soccer, and in Castaway's case, volleyball. Tom Hanks survives a plane crash, and is forced to live alone on a deserted island. With no friends and little survivor instincts, Chuck Noland (played by Hanks) befriends a volleyball t keep from going insane. Or I guess to display how much he actually is going insane.

Noland (grossly) cuts his hand and uses his blood to draw a face on a Wilson branded Volleyball. In perhaps the funniest method of product placement, Hank's character fittingly names his friend "Wilson" just to make sure the audience knows of the branding associated with the movie.

The movie and brand solidifies and makes an incredibly lasting impact when Noland loses his friend at sea. In what could be one of the saddest and heartbreaking movie moments, Hank's calls out to his lost friend as he drifts away. This is a very iconic scene known by many, and concludes the product placement saga.