The cleverest product placement: Apple

    If anyone ask which company is the most successfully using the product placement, I will say apple with no doubt. Apple is using its brand recognition to attract more and more people to buy its product. We can see apple everywhere.
    For example, in these 2 ads above, the first one show us the compere of the news is using apple MacBook and the second one shows us a shot in a movie. The man is using the iPhone to make a phone call. Furthermore, not only this example showing here, such this apple's product placement is frequently occurring in my country's Tv show. Lots of people are using such iPhone and MacBook apple product in many Chinese movie and teleplay. It cannot be denied that apple is the most successful company which are using product placement, though apple is gradually dominating the area of electronic devices.
    A good use of product placement will give audience a deep impression of the brand and it would attract more potential audience as well. On the other hand, people nowadays always have their favorite movie star. At the same time, when they seeing their star are using the product in one movie or show, they always choose to use the same product which is also called "star effect".