Product Placement: Mini Coopers Italian Job

For clever product placement, the most popular way to do this is during a movie or a TV show.

One of my favorite product placements is during the movie Italian Job in 2003, where thieves plan to perform a heist and decide to use mini coopers because of how zippy they are and their size.

What I really love about this is the fact for a thriller movie, mini coopers are the last type of car a person could think of to complete a job. But the producers and the creative team did such a good job at using the cars that it made mini coopers seem to be a really cool car to have. 

There was even a moment at the beginning of the movie where Charlize Theron is seen driving an old model of a mini coop, then once the movie progresses they display a much newer model.

It really looks like this a strategy by Mini Cooper to show off the new look the company was giving the car and what a better way of doing that than putting it in an action movie.