No food item has revolutionized the fast food game like Taco Bell and Frito-Lay's partnership, the Doritos Locos Taco. As Taco Bell has always been known for being a combination of American culture and Mexican food, this partnership seemed obvious from either perspective. Not only would this be a good flavor combination, it was on-brand and would create a lot of marketing buzz. The success of this combination has of course led to a Cool Ranch version and a Fiery alternative as well. The possibilities become endless when you realize how many variations of Doritos exist. This was also a successful move for Frito-Lay, as they could capture the fanbase of Taco Bell and expose them to Doritos in a new way that might not have been possible before.
The commercial spots themselves represent the tone of the brand in a great way, as it's obvious that when advertising something so ridiculous, you have to make the spot as equally over the top and memorable. I personally feel as though this was a great move for both brands and I'm excited to see where they take it next.
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